To be eligible to compete in the Digital competition the team must be:
- Age 30 or under, born on or after 26 June 1995.
- Working in creative communications /advertising/ digital agencies.
o Freelancers will be accepted to compete in this competition.
o In-house creative teams from client companies will be accepted to compete in this competition.
o Students are not accepted to compete in this competition.
Deliverables
- A Presentation Board Including:
o Example of use of 3 digital led components, these components could be use of social media platforms but also any other digital led execution.
o An image summarising the campaign.
o A four part written submission. (150 words per section)
- Campaign Summary:
o Creative insight - How can creativity help solve the problem using social media platforms and technology?
o Solution - the platforms, technology and tools used and why?
o How does it work? - How will the digital solution help answer the brief and solve the problem faced by the client.