To be eligible to compete in the Print competition the team must be:
· Made up of two young professionals.
· Age 30 or under, born on or after 26 June 1995.
· Working in creative communications /advertising/ digital agencies.
o Freelancers will be accepted to compete in this competition.
o In-house creative teams from client companies will be accepted to compete in this competition.
o Students are not accepted to compete in this competition.
Deliverables
· Single double page spread A3 landscape print ad. (42 x 29.7cm)
· The written explanation. (300 words)
· Cultural/context information (150 words) Please explain any cultural terms, references or context which you feel need explanation.
· Insight (150 words) please explain the insight and strategy behind your work. Target audience, relevance to the brief.